AI Voice Agent Callback Integration for Website Leads

Stéphaner Genty
SALES
min read

Client : A prominent automotive dealership seeking to automate lead follow-ups and boost conversions.
Challenge
The dealership struggled with slow follow-ups from website form submissions, causing lost leads and reduced conversions. Manual scheduling was error-prone and time-consuming, limiting the sales team’s productivity.
Solution: AI Voice Agent System
We deployed an automated callback solution using VAPI, Twilio, CAL, Zapier, and HubSpot, streamlining lead management and appointment scheduling.
How It Works:
1. Instant Callback : After a form submission, VAPI triggers a call via Twilio.
2. Lead Qualification : The AI agent gathers key information from the prospect.
3. Appointment Scheduling : CAL.com** syncs with agents’ calendars to propose and book test drives.
4. CRM Update : Zapier transfers conversation data and booking details to HubSpot.
5. Appointment Confirmation : Twilio sends an SMS confirmation.
Results :
- Response Time : Cut from hours to seconds.
- Conversion Rate : Improved by 45%.
- Efficiency : Sales agents focused on closing deals, not scheduling.
- Accuracy : Automated calendar integration eliminated errors.
Conclusion :
The AI Voice Agent system transformed lead management, accelerating response times and increasing conversions. This integration highlights how automation and AI can optimize customer engagement and sales operations.
Technologies : VAPI | Twilio | CAL.com | Zapier | HubSpot
Stay informed with the latest guides and news.